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Increase your reach with Google Hotel Ads

Boost direct bookings through listing on Google Search and Google Maps

Your advantages at a glance:

  • Direct customers to your website
  • Save up to 1500 € per month in commission for ads via booking websites
  • Be found even faster
  • Increase your reach
  • Boost your bookings




Every day millions of travellers search for a hotel

Convince with the first search contact - directly in Google Search or Google Maps

Your hotel is there where travellers are looking

Convince new guests and stay in touch with your returning guests. By listing your hotels in the hotel ads in Google Search as well as in Google Maps, you are always in the searchers’ field of vision. You will be found quickly and increase your reach.

With meaningful photos, the most important information such as price, rating, WLAN availability, etc., you offer your potential guests a good overview immediately.

Example of Hotel reviews

Become more independent

By placing your hotel in the Google Ads, users become directly aware of your hotel and reach your website without detours. This way you achieve more direct bookings and save the commission for Google Ads listed by booking sites.

We help small and medium-sized hotels gain more reach with our Special Hotel Ads Offer.

Google booking example

Start your Google Hotel Ads strategy with us now

Our Google Hotel Ads experts will work with you to analyse the potential that
search engine marketing with Google Hotel Ads offers for booking your hotel. Do you already have an account? Then take advantage of the free audit of your Google Ads account.

Google Hotel Ads – What exactly is different?


The Google Hotel Ads are not just hotel ads that appear as text in the search results. If users enter relevant keywords such as “Hotel Berlin”, an extra window opens with the Google Hotel Ads, which clearly lists the hotels for travellers at a glance with price, ratings, photos and more. Users can scroll through all available hotels directly in Google.

Where can you be found?

In the browser

Appear in Google search results in the window below the ads or also on the right with a large photo and location when your hotel is searched for.

Example of Google search results for hotels.
Hotels in Google Maps.

In Google Maps

Be visible in Google Maps, in a bar on the left your hotel can be listed, but also compared when clicking on the “price tags” on the map.




On the smartphone, your hotel ads appear in the mobile browser directly below the ads and in Google Maps as individual small windows.

A user searches for hotels on the smartphone and gets your ad displayed directly in a transparent and clear way with its availabilities. This shortens the path from search to booking.

Results for a hotel on a mobile device.

And this is how you can also benefit from the advantages of Google Hotel Ads

Google hotel planing with Smarketer. First the planning

We plan the technical connection with you and integrate an interface between Google and your hotel rooms.

You're online. You are online

Your hotel now appears perfectly visible in Google Search and Google Maps – As the market leader in Google Ads, Smarketer controls your hotel ads performance-oriented.

Optimize your entry with Smarketer. Always optimised

Google provides us with measurable results. We continuously evaluate the data and optimise your campaigns based on data.

Our promise for hotel ads.

The Smarketer Promise


Smarketer is the market leader in Google Ads and an official Google Premium Partner. In our many years of working with Google Ads, we have been able to make many clients happy and help them succeed. Our goal is to constantly get better together with you.

As a Google specialist, we also want to offer Google Hotel Ads – so be part of it right from the start and get started with Google Hotel Ads too. We would like to convince you with our expertise – the remuneration is therefore success-dependent and without contractual obligation.

Contact us

Make a free and non-binding inquiry now:

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