When it comes to cost-efficient performance marketing for online shop operators and stationary retail shops, Google Shopping is unavoidable. In contrast to conventional text ads in Google Search, advertisers can use the product ads to convince users with appealing images, availability, discounts and the price of the product. Thanks to the cost-per-click principle of Google ads, the advertising budget can be used transparently and effectively.
But in order to be successful in the competitive online marketing environment, one’s own campaigns must be professionally optimised and the full potential of the advertising channel must be exploited. In addition to optimising campaigns, Google Shopping also focuses on optimal product feed data quality.
Learn in the Smarketer Shopping Guide how to set up successful Google Shopping campaigns and which options are open to you for further optimisation. Learn how to save costs and further increase the reach and click-through rate of your product ads.
Download the Marketing Guide now for free!