Google advertising specifically for apps
With Google’s Universal App Campaigns (UAC), you can advertise your Android or iOS app on platforms such as Google Search, Google Play or YouTube. Your ad will be played specifically to users who are most likely to engage with your app. Perfect for reaching the right target group!
The design of the app advertisement is very simple but effective: at a glance, the user sees all the important information about your app. Images and videos support your advertising message and make them want to know more.
You determine how much you want to spend on an installation – with the bid strategy target CPI (Cost-Per-Install). Your individual daily budget will not be exceeded. Of course, you can make adjustments at any time.