Your advantages at a glance:
With Gmail Sponsored Promotions (GSP), you skilfully set yourself apart from all the other emails in your target group’s inbox. Through customised ads that match your business, you increase your awareness with new customers and recall your brand with existing customers. In doing so, Smarketer uses efficiently deployed Google Ads to focus on context and your target audiences.
Design your ads together with us in your corporate design, with your images and your wording. Thanks to the different GSP ad formats, you can present your services or products with a call-to-action suitable for your type of business.
Your GSP ads are displayed to your target group in the “Advertising” tab in the Gmail inbox. Users therefore decide for themselves whether they want to view the ad or not. This allows you to reach users who are ready to buy without being pushy.
If a user is interested in your offer, the ad unfolds like an email. A GSP (Gmail Sponsored Promotion) ad can contain an image, a video or embedded forms that allow you to meet your users personally and individually.
To reach the right users, you can target your GSP campaigns using the audiences in Google Ads.
Do your users have specific interests? Or do you want to reach those who have been actively researching your product or service for a long time?
With the various targeting options for your Gmail ads, you will always reach the right users at the right time. Also use the option of remarketing and address your website visitors in many different places on the web. Find out more about remarketing here.
Nowadays, many people only check their mail on their smartphone. Thanks to the Gmail client, your ads are appealing and functional on both desktop and mobile devices.
In addition, Google Ads for Gmail ads offer even more ways to convert your target audience into customers. With the help of the click-to-call function, for example, users can call you directly from the ad.
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