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YouTube Ads

Short promotional videos with big impact


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Your advantages at a glance:

  • Reach millions of visitors daily with Youtube Advertising
  • Advertise on one of the most used search engines
  • Original advertising method with countless design options
  • Direct contact with users and the creation of a fan base
  • Inexpensive click price with an above-average increase in sales figures

Smarketer optimises your video ads

for an eye-catching appearance that ensures high click-through rates.


YouTube as a growth driver

You already have a powerful video message up your sleeve and now want to use it to attract new customers? Then use YouTube – for more reach, increased attention and thus more sales.

As the largest online video platform, YouTube is also one of the most used search engines. And every year its popularity increases across all age groups and social classes. With targeted advertising on YouTube, you will reach exactly your target group and remain permanently in their memory.

We make your video advertising unforgettable!

How we optimise your advertising on YouTube

  • Together we analyse your advertising opportunities on YouTube
  • We create an individualised marketing strategy for you for the most effective positioning of your advertising videos
  • We constantly optimise and control your video ads throughout their entire runtime

YouTube ad formats at a glance

Which ad formats does YouTube offer?

Placements on YouTube

This is where your ad can appear

Your advertisement on YouTube can appear in three different places: on the video page, directly in the YouTube search or very prominently as a large banner ad on the YouTube homepage.

Thanks to the different placements, you can pick up your target group exactly where your advertising message will have the most effective effect. We will be happy to advise you on the selection of your placement and your advertisements.


Video action campaigns

Advertisements with strong Call-To-Action

A video action campaign (formerly TrueView for Action) is particularly well suited to getting the viewer to take a defined action. This is because eye-catching call-to-actions can be integrated into the video ads, which are specifically tailored to your target.

This way, users can get to your offer page with just one click, or get more information about your product or service. Your ad will be even more eye-catching with an overlay of ad title and credits placed over the video. With a clever combination of elements, your ad becomes a customer attraction.


TrueView for Shopping

Interactive shop window on YouTube

With a TrueView for Shopping campaign, you can interactively promote selected products on the YouTube Watch Page. While your video gets the viewer excited about your products, this ad format also offers the opportunity to discover a selection of products.

For this purpose, data on up to 6 products from your Google Merchant Center is used to generate shopping info cards that can be clicked through like a carousel ad. If the viewer is interested in a product, he is thus led directly to the appropriate sales page and becomes a happy customer!




Bumper ads

Your concise message in 6 seconds

Do you want to reach as many users as possible on YouTube, for example to increase your brand awareness or to introduce your new product? Then Bumper Ads on YouTube are just the thing for you. With this type of campaign, the videos may only be 6 seconds long and are therefore designed for a short and crisp message. The big advantage of this is that users cannot skip the ad. These ads are particularly well suited in combination with TrueView ads. First generate attention with Bumper Ads and then tell your story with a longer video.



Marc  H. - Teamlead Operations
YouTube is the second largest search engine in the world - just behind Google Search. With YouTube ads, you have endless opportunities to reach your target group effectively. As a YouTube Ads agency, we help you to showcase yourself and your products with video advertising."
Marc H., Teamlead Operations, Smarketer

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