Analytics and tag management

Analyse the performance of your website and ads

With Google Analytics and Google Tag Manager tools, you can analyse user behavior on your website and for your Google Ads ads. Get to know your visitors better or compare the performance of your marketing channels.

Google Tag Manager

The central management hub for your tags

Conveniently manage multiple marketing tools with just one code snippet on your website

Your advantages at a glance:

Capture customizable interactions on your website
Manage multiple tools centrally in one place
Save time-consuming code programming

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Google Analytics

Analyse your company's data and get to know your customers better

Google Analytics offers you many ways to analyse the visitors and performance of your website

Find out who exactly is visiting your website and learn more about your target audience
Discover the most popular pages on your website or uncover areas for improvement
Collect all data centrally in one tool and evaluate them in a well-structured way for your strategy

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Smarketer FAST Tracking

Performance Marketing Tracking without cookies and personal data

Fingerprint automated Smarketer Tracking, or “FAST” for short, allows you to do performance marketing tracking entirely without cookies and personal data. This ensures that the data remains anonymous and untraceable.

Anonymous and untraceable
Individual click IDs for each user
Data can be imported and used in Google Ads
incl. data protection expertise
DSGVO compliant

*internal evaluation of our existing customers

See your success! It's easy with Google Tracking: you can see how successful your ads are and where there is still potential for optimization. We help you set it up - so that your campaigns achieve the best possible performance!"

Daniel Tschirschwitz, Teamlead IT Support, Smarketer

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More tracking services

Get the data you need for your marketing campaigns

Google Analytics

Analyze your website data and gain insights into the behavior of your customers and users. Import your Google Analytics data into other Google Advertising channels to drive your campaign performance further.

More about Google Analytics

Google Tag Manager

Are you tired of code cluttering up your website? With Google Tag Manager, you only need one code snippet! Manage scripts and other triggers in one central location.

More about Google Tag Manager